For the second module of Visual Communication course at Condé Nast College, the projects aim to propose two concepts regarding Marketing Fashion unit. Both of them are realised using Photoshop, Indesign and Illustrator. More in details, one about Marketing Strategy and the other one about Branding Design.
Regarding the Marketing strategy, based on a market research of the publishing industry the project is a redesign of the website for GQ Italia magazine and the major implementation of their social media such as YouTube and Instagram.
For the Cover of the report, it has been used Illustrator and Indesign and the inspiration comes from some special issue covers from its archive. While for the website it has been proposed a new modern and clean layout. Also, it has been considered an appropriate User Experience design included the mobile-friendly version too. All the mockups have been designed in Photoshop.
About the Branding Design project, the concept is the logo design for Duke brand. For this project has been using Illustrator, InDesign and Photoshop. Considering the nature of the brand which is a young menswear brand based in Dalston, London the style got inspiration from the skaters of the 90’s underground generation. In fact, taking inspiration from the Basquiat exhibition at the Barbican Centre in London, the logo it is drawn like a marker pen. The typography and colours palette is in line with the graffiti in Dalston.