Running Evolution – Branding

Running Evolution – Branding

Body Logic Health is a physiotherapist specialist movement that offer a range of services to help to move from injury, rehabilitation or performance.

TASK: Red Idea Digital Marketing Agency had to create the logo for the new section Running Evolution keeping the identity of the original brand.

CONCEPT AND INSPIRATION: After research on running world we focused on the keywords ‘run’, ‘people’, ‘runner’ and ‘evolution’ keeping consistency with the main brand using the graphic of the website.

SOLUTION: During the design process, we decided to use the keywords of the logo ‘running’ and ‘evolution’ to create a running man that seems in motion by the graphic elements of Body Logic Helth.