Italy in Cashmere

Italy in Cashmere

Italy in Cashmere is an established e-commerce in London from an Italian  business family in making of luxury knitwear out of pure cashmere wool, always maintaining the “Made in Italy” worldwide appeal.

TASK: Bulab creativism was assigned the overall identity for Italy in Cashmere.

INSPIRATION AND CONCEPT: the identity concept is based on the tradition of “made in italy” and the cashmere fabric.

SOLUTION: the final solution was using the name of the brand matched with a “traditional” typeface style like American Typewriter Light and the raw material.

Italy in Cashmere_bulab

Italy in Cashmere_bulab

Italy in Cashmere

Italy in Cashmere

Italy in Cashmere

Managed the e-commerce photoshoot.

Managing Director – Simone Collella

Art Director & Stylist – Erika Cellai

Photography – Pavel Tishakov

Styling Assistance – Giorgia Liorsi

MuA & Grooming – Jessica Salva

Model – Beata Kolak

Italy in Cashmere

Italy in Cashmere