Italy in Cashmere is an established e-commerce in London from an Italian business family in making of luxury knitwear out of pure cashmere wool, always maintaining the “Made in Italy” worldwide appeal.
TASK: Bulab creativism was assigned the overall identity for Italy in Cashmere.
INSPIRATION AND CONCEPT: the identity concept is based on the tradition of “made in italy” and the cashmere fabric.
SOLUTION: the final solution was using the name of the brand matched with a “traditional” typeface style like American Typewriter Light and the raw material.
Managed the e-commerce photoshoot.
Managing Director – Simone Collella
Art Director & Stylist – Erika Cellai
Photography – Pavel Tishakov
Styling Assistance – Giorgia Liorsi
MuA & Grooming – Jessica Salva
Model – Beata Kolak